How to create an online store in Tunisia: the complete 2026 guide

Online shopping is now part of everyday life in Tunisia: people discover a product on Facebook or Instagram, order it from their phone and pay on delivery. For craftspeople, resellers and shop owners, it is a huge opportunity — as long as you get organised. Here is how to launch an online store that actually sells.

1. Choose your products and your audience

• Who buys? Age, city, habits: a mum in Sfax does not shop like a student in Tunis.
• What margin? Work out your full unit cost: purchase, packaging, shipping, advertising and returns. A product sold at 45 TND with 8 TND shipping and 10 TND of ads per order can leave almost nothing.
• Does it ship well? Fragile, heavy or perishable items make delivery harder and increase returns.

Start with a short, well-controlled catalogue and expand once you have analysed your first sales.

2. Get your business in order

Selling online is a commercial activity. Depending on your situation, you can operate as an individual, as a self-employed entrepreneur or through a company. The right choice depends on your expected revenue and plans — an accountant will save you time and tax surprises. Also display your contact details, terms of sale and return policy on your store: it reassures customers and is expected by law.

3. Facebook, marketplace or your own store?

Many sellers start with a Facebook page and private messages. It is quick but soon unmanageable: orders lost in Messenger, no tracking, no analytics and total dependence on the algorithm.

	Facebook page only	Marketplace	Online store
Your brand	Medium	Low	Full
Commission on sales	No	Often	No (with e-Tijara PRO)
Order tracking	Manual	Yes	Yes
Ad measurement	Limited	No	Pixel, Analytics…

The best strategy combines both: social media to attract, your store to convert.

4. Build your store with e-Tijara PRO

e-Tijara PRO was designed for merchants who want a real website with no technical skills and no fixed costs:

• Your store goes live instantly, with a free subdomain (yourstore.e-tijara.shop) and the option to connect your own domain later.
• 0% commission, no subscription: you top up credits and only a received order uses one. Abandoned carts are never charged.
• Unlimited stores and products, managed from a single dashboard.
• Order, inventory and delivery management, with connected carriers.
• 100 free orders when you sign up, to test in real conditions.

Pricing decreases with volume: the more you top up at once, the lower the price per order. Estimate your budget on the Pricing page.

5. Write product pages that sell

• Sharp photos on a light background, from several angles, plus a lifestyle shot;
• a clear title (what it is, who it is for, the key feature);
• a description that answers the questions you usually get in messages: sizes, material, delivery time, returns;
• an unambiguous final price, with shipping included or clearly stated.

6. Payment and delivery: the two pillars of trust

In Tunisia, cash on delivery is still the default for most shoppers, even though card and wallet payments are growing. Offer what your customers expect and reduce refused parcels by confirming each order by phone. We cover both topics in our guides to online payment in Tunisia and choosing a delivery company.

7. Bring in your first customers

• Facebook and Instagram ads sent to an optimised product page, with the pixel installed to measure every sale;
• regular content: short videos, customer reviews, behind the scenes;
• word of mouth: neat packaging and a thank-you note go a long way;
• Google search over the long term, with well-written product pages.

8. Measure, adjust, repeat

Track a few metrics every week: orders, confirmation rate, return rate, ad cost per order and average basket. With e-Tijara PRO’s multi-store analytics, you instantly see which products and stores perform and where to cut spending.

Key takeaway: start small, measure everything and invest in what works. A store with no commission and no subscription leaves you the margin you need to experiment.

Ready? Create your store for free and get 100 free orders.